Article: Privacy Expert To Publishers: Don't Bury It In The Privacy Policy

Here's an interesting article, reporting on a speech given by D. Reed Freeman, chief privacy officer, vice president-legislative and regulatory affairs, Claria Corp. He formerly worked with the US Federal Trade Commission. In short, if the customer would be surprised at what you propose to do with his/her personal information, you need to bring the practice to his/her attention.

Privacy Expert To Publishers: Don't Bury It In The Privacy Policy

Publishers that think their privacy policies are sufficient should think again. Claria Corp.'s chief privacy officer told attendees at the Jupiter Advertising Forum to expect more enforcement where privacy issues surrounding behavioral marketing are concerned. Freeman argued that anything a consumer is likely to be surprised by must be extracted from a privacy policy and made plain. "Ask yourself," Freeman told the crowd, "Is there something going on here that would surprise your mother or a sick uncle?"

Full text of the article here ...