An Interesting Set of Blogs

Here is a different approach to blogging. A DC lawfirm has set up three blogs about different aspects of federal and international law. There is daily blogging at each, but in a very different format than I've seen previously. Each post reads like a mini-brief (with footnotes, no less) and is very professional. None of the posts have an individual's name attached - only the firm's name.

My best guess? An associate is tasked to write something each day or a group of associates share a rotating duty to post. The posts are informative but very white bread. No outlandish opinions or personal stories appear. I think the blogs are meant to look impressive for clients who might come to the website, but not do anything which might upset a client by expressing strong opinions or personal quirks. They're also meant to keep the reader on the firm's website - they don't link anywhere else.

As always, I wonder about the economic efficiency of such sites but I don't run a big firm so maybe I'm wrong in thinking that the time an associate spends researching and writing a post with footnotes supporting every other line might not be the best use of billable time. Perhaps it's a long term reputation building strategy (much like publishing a news letter).

Anyway, here's the master page which links to all three blogs.

Lv Grits for Breakfast