Article: Companies Alter Privacy Policies

Internetnews.com: Companies Alter Privacy Policies: (January 2, 2004)

As online marketing matures, many companies are finding privacy policies that once seemed acceptable as constricting as clothing that has been outgrown and, like a too-tight suit, must be altered.

'Often, a company will create a privacy policy that seems to have all the important parts, but then turns out to be untenable in some way,' said Larry Ponemon, head of the Arizona-based Ponemon Institute. His organization researches privacy issues and verifies companies' privacy and data protection practices."